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Company Profile
PR professionals involved with press work for software and consulting companies are faced with particular challenges. First and foremost, they have to understand what the client company actually does. It is almost impossible to overcome this obstacle without technical knowledge and experience in software development.
Many companies know the special technical properties of their products, but have not yet formulated them. Quite often, the USPs (unique selling proposition) and the client benefits to communicate have not even been defined. At this juncture, lots of information must first be collected.
What counts is the Focus
In the next phase, what is needed is the ability and the courage to keep condensing a long and complicated statement until the essence is clear and the reader is able to understand the message quickly. A quote from Mark Twain is appropriate: "I didn't have time to write a short letter, so I wrote a long one instead."
Once the core message has been formulated, to get it to the press, it is necessary to know what media is appropriate and to maintain relationships with the corresponding journalists. The only path to print is through a journalist - by offering the journalist high quality, relevant material in a timely fashion. They have to be able to depend on it!
in-house Agentur is Your Partner
The requirements are very exacting. Upon its foundation in January 2006, the in-house Agentur already had more than 10 years of successful software industry press work experience. Rest assured that the in-house Agentur will master your particular PR challenges.
