{"id":1572,"date":"2019-03-22T11:59:07","date_gmt":"2019-03-22T10:59:07","guid":{"rendered":"https:\/\/www.in-house.de\/service-offering\/what-can-pr-do-for-you\/"},"modified":"2019-11-18T16:08:49","modified_gmt":"2019-11-18T15:08:49","slug":"what-can-pr-do-for-you","status":"publish","type":"page","link":"https:\/\/www.in-house.de\/en\/service-offering\/what-can-pr-do-for-you\/","title":{"rendered":"What is PR good for?"},"content":{"rendered":"

[et_\u200bpb_\u200bsection fb_built=\u201c1\u201d fullwidth=\u201con\u201d admin_label=\u201csection\u201d _builder_version=\u201c3.0.47\u201d][et_pb_fullwidth_header title=\u201cWhat is PR good for?\u201d subhead=\u201cService Offer\u00ading\u201d admin_label=\u201cFullwidth Head\u00ader\u201d _builder_version=\u201c3.19\u201d title_font_size=\u201c52\u201d subhead_font_size=\u201c20px\u201d background_color=\u201crgba(255, 255, 255, 0)\u201d background_image=\u201chttps:\/\/www.in-house.de\/wp-content\/uploads\/Keyboard_Banner.jpg\u201d background_url=\u201chttps:\/\/www.in-house.de\/wp-content\/uploads\/Keyboard_Banner.jpg\u201d button_one_letter_spacing_hover=\u201c0\u201d button_two_letter_spacing_hover=\u201c0\u201d global_module=\u201c166\u201d saved_tabs=\u201cadvanced,css\u201d button_one_text_size__hover_enabled=\u201coff\u201d button_two_text_size__hover_enabled=\u201coff\u201d button_one_text_color__hover_enabled=\u201coff\u201d button_two_text_color__hover_enabled=\u201coff\u201d button_one_border_width__hover_enabled=\u201coff\u201d button_two_border_width__hover_enabled=\u201coff\u201d button_one_border_color__hover_enabled=\u201coff\u201d button_two_border_color__hover_enabled=\u201coff\u201d button_one_border_radius__hover_enabled=\u201coff\u201d button_two_border_radius__hover_enabled=\u201coff\u201d button_one_letter_spacing__hover_enabled=\u201coff\u201d button_two_letter_spacing__hover_enabled=\u201coff\u201d button_one_bg_color__hover_enabled=\u201coff\u201d button_two_bg_color__hover_enabled=\u201coff\u201d][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=\u201c1\u201d admin_label=\u201csection\u201d _builder_version=\u201c3.0.47\u201d][et_pb_row custom_padding=\u201c|0\u201d padding_mobile=\u201con\u201d admin_label=\u201crow\u201d _builder_version=\u201c3.0.48\u201d background_size=\u201cinitial\u201d background_position=\u201ctop_left\u201d background_repeat=\u201crepeat\u201d][et_pb_column type=\u201c3_4\u201d _builder_version=\u201c3.0.47\u201d][et_pb_text admin_label=\u201cText\u201d _builder_version=\u201c3.0.87\u201d background_size=\u201cinitial\u201d background_position=\u201ctop_left\u201d background_repeat=\u201crepeat\u201d use_border_color=\u201coff\u201d border_color=\u201d#ffffff\u201d border_style=\u201csolid\u201d]What is PR any\u00adway? And more impor\u00adtant\u00adly, why would any\u00adone need it? Lots of com\u00adpa\u00adnies, par\u00adtic\u00adu\u00adlar\u00adly in the soft\u00adware sec\u00adtor do quite well with\u00adout it.<\/p>\n

Let\u2019s begin by first defin\u00ading the term. PR stands for \u201cpub\u00adlic rela\u00adtions\u201d, so for any rela\u00adtion\u00adship to the pub\u00adlic. More nar\u00adrow\u00adly, most com\u00adpa\u00adnies are inter\u00adest\u00aded in a cer\u00adtain part of the \u201cpub\u00adlic\u201d, name\u00adly their cus\u00adtomers and those who are to become cus\u00adtomers. As every com\u00adpa\u00adny is already main\u00adtain\u00ading client and poten\u00adtial client con\u00adtact, all com\u00adpa\u00adnies are already doing PR in some form.
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PR Methods<\/h2>\n

The cru\u00adcial ques\u00adtion is: what meth\u00adods is the com\u00adpa\u00adny using. As com\u00adpa\u00adnies do not like leav\u00ading things to chance, a com\u00adpa\u00adny\u2019s pub\u00adlic image is usu\u00adal\u00adly man\u00adaged. For this pur\u00adpose, press work is the most impor\u00adtant ele\u00adment of PR, as clients\/\u200bpotential clients are strong\u00adly influ\u00adenced by the press. When the media often reports on your com\u00adpa\u00adny, over time, your com\u00adpa\u00adny will become more well known, and best case, will come to have a pos\u00adi\u00adtive image. Should your com\u00adpa\u00adny be men\u00adtioned reg\u00adu\u00adlar\u00adly in con\u00adjunc\u00adtion with cer\u00adtain top\u00adics, your com\u00adpa\u00adny will auto\u00admat\u00adi\u00adcal\u00adly be trust\u00aded more in this area than your com\u00adpeti\u00adtors, who were not men\u00adtioned. And a pos\u00adi\u00adtive prod\u00aduct review in a tech\u00adni\u00adcal mag\u00ada\u00adzine will always be more believ\u00adable to poten\u00adtial cus\u00adtomers than the adver\u00adtis\u00ading copy in your prod\u00aduct brochure.<\/p>\n

Press Work: Success Factors<\/h2>\n

And best of all: Press work is not only bet\u00adter than adver\u00adtis\u00ading, it is also much cheap\u00ader! The dis\u00adad\u00advan\u00adtage, how\u00adev\u00ader, is that press work is much hard\u00ader to steer. An adver\u00adtise\u00adment can sim\u00adply be booked. With press work, the jour\u00adnal\u00adist is the one who decides if edi\u00adto\u00adri\u00adal\u00adly any\u00adthing will be report\u00aded about the com\u00adpa\u00adny and its prod\u00aducts. For good press work, the deci\u00adsive fac\u00adtor is in under\u00adstand\u00ading what jour\u00adnal\u00adists need and how they make deci\u00adsions. Some\u00adone who pro\u00advides the press with mate\u00adr\u00adi\u00adal that is tru\u00adly inter\u00adest\u00ading to the read\u00ader, that can be used with\u00adout a lot of rework\u00ading, can expect that his texts will be published.<\/p>\n

Of course, this does not hap\u00adpen overnight. Build\u00ading press con\u00adtacts is a long-\u200bterm endeav\u00ador and must be based on gain\u00ading and keep\u00ading the trust of jour\u00adnal\u00adists. In addi\u00adtion to our pro\u00adfes\u00adsion\u00adal and jour\u00adnal\u00adis\u00adtic exper\u00adtise, in-\u200bhouse Agen\u00adtur\u2019s press work \u2014 thanks to the trust\u00ading rela\u00adtion\u00adships we have built up over the years with the IT pro\u00adfes\u00adsion\u00adal press \u2014 is often sig\u00adnif\u00adi\u00adcant\u00adly more effec\u00adtive than if the com\u00adpa\u00adnies were to do it for themselves.
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PR Links<\/h2>\n

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