[et_\u200bpb_\u200bsection fb_built=\u201c1\u201d fullwidth=\u201con\u201d _builder_version=\u201c3.0.47\u201d][et_pb_fullwidth_header title=\u201cCompany Pro\u00adfile\u201d subhead=\u201cin-house Agen\u00adtur\u201d admin_label=\u201cFullwidth Head\u00ader\u201d _builder_version=\u201c3.19\u201d title_font_size=\u201c52\u201d subhead_font_size=\u201c20px\u201d background_color=\u201crgba(255, 255, 255, 0)\u201d background_image=\u201chttps:\/\/www.in-house.de\/wp-content\/uploads\/Keyboard_Banner.jpg\u201d background_url=\u201chttps:\/\/www.in-house.de\/wp-content\/uploads\/Keyboard_Banner.jpg\u201d button_one_letter_spacing_hover=\u201c0\u201d button_two_letter_spacing_hover=\u201c0\u201d global_module=\u201c166\u201d saved_tabs=\u201cadvanced,css\u201d button_one_text_size__hover_enabled=\u201coff\u201d button_two_text_size__hover_enabled=\u201coff\u201d button_one_text_color__hover_enabled=\u201coff\u201d button_two_text_color__hover_enabled=\u201coff\u201d button_one_border_width__hover_enabled=\u201coff\u201d button_two_border_width__hover_enabled=\u201coff\u201d button_one_border_color__hover_enabled=\u201coff\u201d button_two_border_color__hover_enabled=\u201coff\u201d button_one_border_radius__hover_enabled=\u201coff\u201d button_two_border_radius__hover_enabled=\u201coff\u201d button_one_letter_spacing__hover_enabled=\u201coff\u201d button_two_letter_spacing__hover_enabled=\u201coff\u201d button_one_bg_color__hover_enabled=\u201coff\u201d button_two_bg_color__hover_enabled=\u201coff\u201d][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=\u201c1\u201d _builder_version=\u201c3.0.47\u201d][et_pb_row custom_padding=\u201c|0\u201d padding_mobile=\u201con\u201d _builder_version=\u201c3.0.48\u201d background_size=\u201cinitial\u201d background_position=\u201ctop_left\u201d background_repeat=\u201crepeat\u201d][et_pb_column type=\u201c3_4\u201d _builder_version=\u201c3.0.47\u201d parallax=\u201coff\u201d parallax_method=\u201con\u201d][et_pb_text admin_label=\u201cText\u201d _builder_version=\u201c3.0.87\u201d background_size=\u201cinitial\u201d background_position=\u201ctop_left\u201d background_repeat=\u201crepeat\u201d use_border_color=\u201coff\u201d border_color=\u201d#ffffff\u201d border_style=\u201csolid\u201d]PR pro\u00adfes\u00adsion\u00adals involved with press work for soft\u00adware and con\u00adsult\u00ading com\u00adpa\u00adnies are faced with par\u00adtic\u00adu\u00adlar chal\u00adlenges. First and fore\u00admost, they have to under\u00adstand what the client com\u00adpa\u00adny actu\u00adal\u00adly does. It is almost impos\u00adsi\u00adble to over\u00adcome this obsta\u00adcle with\u00adout tech\u00adni\u00adcal knowl\u00adedge and expe\u00adri\u00adence in soft\u00adware development.<\/p>\n
Many com\u00adpa\u00adnies know the spe\u00adcial tech\u00adni\u00adcal prop\u00ader\u00adties of their prod\u00aducts, but have not yet for\u00admu\u00adlat\u00aded them. Quite often, the USPs (unique sell\u00ading propo\u00adsi\u00adtion) and the client ben\u00ade\u00adfits to com\u00admu\u00adni\u00adcate have not even been defined. At this junc\u00adture, lots of infor\u00adma\u00adtion must first be collected.
[\/et_pb_text][\/et_pb_column][et_pb_column type=\u201c1_4\u201d _builder_version=\u201c3.0.47\u201d parallax=\u201coff\u201d parallax_method=\u201con\u201d][et_pb_image src=\u201chttps:\/\/www.in-house.de\/wp-content\/uploads\/unternehmensprofil.svg\u201d show_bottom_space=\u201coff\u201d admin_label=\u201cBild\u201d _builder_version=\u201c3.19.4\u201d animation_style=\u201cslide\u201d animation_direction=\u201cleft\u201d animation_duration=\u201c500ms\u201d animation_intensity_slide=\u201c10%\u201d use_border_color=\u201coff\u201d border_color=\u201d#ffffff\u201d border_style=\u201csolid\u201d animation=\u201cleft\u201d sticky=\u201con\u201d][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u201c3.0.48\u201d background_size=\u201cinitial\u201d background_position=\u201ctop_left\u201d background_repeat=\u201crepeat\u201d][et_pb_column type=\u201c4_4\u201d _builder_version=\u201c3.0.47\u201d parallax=\u201coff\u201d parallax_method=\u201con\u201d][et_pb_text admin_label=\u201cText\u201d _builder_version=\u201c3.0.87\u201d background_size=\u201cinitial\u201d background_position=\u201ctop_left\u201d background_repeat=\u201crepeat\u201d use_border_color=\u201coff\u201d border_color=\u201d#ffffff\u201d border_style=\u201csolid\u201d]<\/p>\n
In the next phase, what is need\u00aded is the abil\u00adi\u00adty and the courage to keep con\u00addens\u00ading a long and com\u00adpli\u00adcat\u00aded state\u00adment until the essence is clear and the read\u00ader is able to under\u00adstand the mes\u00adsage quick\u00adly. A quote from Mark Twain is appro\u00adpri\u00adate: \u201cI did\u00adn\u2019t have time to write a short let\u00adter, so I wrote a long one instead.\u201d<\/p>\n
Once the core mes\u00adsage has been for\u00admu\u00adlat\u00aded, to get it to the press, it is nec\u00ades\u00adsary to know what media is appro\u00adpri\u00adate and to main\u00adtain rela\u00adtion\u00adships with the cor\u00adre\u00adspond\u00ading jour\u00adnal\u00adists. The only path to print is through a jour\u00adnal\u00adist \u2014 by offer\u00ading the jour\u00adnal\u00adist high qual\u00adi\u00adty, rel\u00ade\u00advant mate\u00adr\u00adi\u00adal in a time\u00adly fash\u00adion. They have to be able to depend on it!<\/p>\n
The require\u00adments are very exact\u00ading. So let us talk about how in-\u200bhouse Agen\u00adtur will mas\u00adter your par\u00adtic\u00adu\u00adlar PR chal\u00adlenges \u2014 an agency that already had more than 10 years of suc\u00adcess\u00adful soft\u00adware indus\u00adtry press work expe\u00adri\u00adence upon its foun\u00adda\u00adtion in Jan\u00adu\u00adary 2006.
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u201c1\u201d custom_padding_last_edited=\u201con|desktop\u201d _builder_version=\u201c3.0.74\u201d background_color=\u201c#b29ea5\u201d custom_padding_tablet=\u201c50px|0|50px|0\u201d transparent_background=\u201coff\u201d padding_mobile=\u201coff\u201d][et_pb_row _builder_version=\u201c3.0.48\u201d background_size=\u201cinitial\u201d background_position=\u201ctop_left\u201d background_repeat=\u201crepeat\u201d][et_pb_column type=\u201c1_2\u201d _builder_version=\u201c3.0.47\u201d parallax=\u201coff\u201d parallax_method=\u201con\u201d][et_pb_cta title=\u201cYour PR Chal\u00adlenge!\u201d button_url=\u201chttps:\/\/www.in-house.de\/en\/contact\/\u201d button_text=\u201cInquiry form\u201d admin_label=\u201cIhre Her\u00adaus\u00adforderung\u201d _builder_version=\u201c3.16\u201d header_text_color=\u201d#b3093c\u201d background_color=\u201c#f7f7f7\u201d background_size=\u201cinitial\u201d background_position=\u201ctop_left\u201d background_repeat=\u201crepeat\u201d border_width_all=\u201c2px\u201d border_color_all=\u201d#b3093c\u201d border_style_all=\u201csolid\u201d button_on_hover=\u201coff\u201d text_orientation=\u201cleft\u201d background_layout=\u201clight\u201d custom_padding=\u201c15|25|15|25\u201d use_border_color=\u201con\u201d border_color=\u201d#b3093c\u201d border_width=\u201c2px\u201d border_style=\u201csolid\u201d button_letter_spacing_hover=\u201c0\u201d button_text_size__hover_enabled=\u201coff\u201d button_one_text_size__hover_enabled=\u201coff\u201d button_two_text_size__hover_enabled=\u201coff\u201d button_text_color__hover_enabled=\u201coff\u201d button_one_text_color__hover_enabled=\u201coff\u201d button_two_text_color__hover_enabled=\u201coff\u201d button_border_width__hover_enabled=\u201coff\u201d button_one_border_width__hover_enabled=\u201coff\u201d button_two_border_width__hover_enabled=\u201coff\u201d button_border_color__hover_enabled=\u201coff\u201d button_one_border_color__hover_enabled=\u201coff\u201d button_two_border_color__hover_enabled=\u201coff\u201d button_border_radius__hover_enabled=\u201coff\u201d button_one_border_radius__hover_enabled=\u201coff\u201d button_two_border_radius__hover_enabled=\u201coff\u201d button_letter_spacing__hover_enabled=\u201con\u201d button_letter_spacing__hover=\u201c0\u201d button_one_letter_spacing__hover_enabled=\u201coff\u201d button_two_letter_spacing__hover_enabled=\u201coff\u201d button_bg_color__hover_enabled=\u201coff\u201d button_one_bg_color__hover_enabled=\u201coff\u201d button_two_bg_color__hover_enabled=\u201coff\u201d]Send us your request (no oblig\u00ada\u00adtion, non-\u200bbinding) describ\u00ading your chal\u00adlenge and we will cre\u00adate a pre\u00adlim\u00adi\u00adnary con\u00adcept sketch for you with\u00adin 2 days.[\/et_pb_cta][\/et_pb_column][et_pb_column type=\u201c1_2\u201d _builder_version=\u201c3.0.47\u201d parallax=\u201coff\u201d parallax_method=\u201con\u201d][et_pb_cta title=\u201cIn a Hur\u00adry?\u201d button_url=\u201chttps:\/\/www.in-house.de\/en\/faq\u20112\/\u201d button_text=\u201cFAQ\u201d admin_label=\u201cWenig Zeit\u201d _builder_version=\u201c3.16\u201d header_text_color=\u201d#b3093c\u201d background_color=\u201c#f7f7f7\u201d background_size=\u201cinitial\u201d background_position=\u201ctop_left\u201d background_repeat=\u201crepeat\u201d border_width_all=\u201c2px\u201d border_color_all=\u201d#b3093c\u201d border_style_all=\u201csolid\u201d text_orientation=\u201cleft\u201d background_layout=\u201clight\u201d custom_padding=\u201c15|25|15|25\u201d use_border_color=\u201con\u201d border_color=\u201d#b3093c\u201d border_width=\u201c2px\u201d border_style=\u201csolid\u201d button_letter_spacing_hover=\u201c0\u201d button_text_size__hover_enabled=\u201coff\u201d button_one_text_size__hover_enabled=\u201coff\u201d button_two_text_size__hover_enabled=\u201coff\u201d button_text_color__hover_enabled=\u201coff\u201d button_one_text_color__hover_enabled=\u201coff\u201d button_two_text_color__hover_enabled=\u201coff\u201d button_border_width__hover_enabled=\u201coff\u201d button_one_border_width__hover_enabled=\u201coff\u201d button_two_border_width__hover_enabled=\u201coff\u201d button_border_color__hover_enabled=\u201coff\u201d button_one_border_color__hover_enabled=\u201coff\u201d button_two_border_color__hover_enabled=\u201coff\u201d button_border_radius__hover_enabled=\u201coff\u201d button_one_border_radius__hover_enabled=\u201coff\u201d button_two_border_radius__hover_enabled=\u201coff\u201d button_letter_spacing__hover_enabled=\u201con\u201d button_letter_spacing__hover=\u201c0\u201d button_one_letter_spacing__hover_enabled=\u201coff\u201d button_two_letter_spacing__hover_enabled=\u201coff\u201d button_bg_color__hover_enabled=\u201coff\u201d button_one_bg_color__hover_enabled=\u201coff\u201d button_two_bg_color__hover_enabled=\u201coff\u201d]You have lit\u00adtle time right now? No prob\u00adlem! In our FAQ (fre\u00adquent\u00adly asked ques\u00adtions) you can find answers to the most impor\u00adtant ques\u00adtions at a glance![\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"
PR pro\u00adfes\u00adsion\u00adals involved with press work for soft\u00adware and con\u00adsult\u00ading com\u00adpa\u00adnies are faced with par\u00adtic\u00adu\u00adlar chal\u00adlenges. First and fore\u00admost, they have to under\u00adstand what the client com\u00adpa\u00adny actu\u00adal\u00adly does. It is almost impos\u00adsi\u00adble to over\u00adcome this obsta\u00adcle with\u00adout tech\u00adni\u00adcal knowl\u00adedge and expe\u00adri\u00adence in soft\u00adware devel\u00adop\u00adment. Many com\u00adpa\u00adnies know the spe\u00adcial tech\u00adni\u00adcal prop\u00ader\u00adties of their products, [\u2026]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":1576,"menu_order":10,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","wp_typography_post_enhancements_disabled":false,"footnotes":""},"class_list":["post-1582","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.in-house.de\/en\/wp-json\/wp\/v2\/pages\/1582","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.in-house.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.in-house.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.in-house.de\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.in-house.de\/en\/wp-json\/wp\/v2\/comments?post=1582"}],"version-history":[{"count":1,"href":"https:\/\/www.in-house.de\/en\/wp-json\/wp\/v2\/pages\/1582\/revisions"}],"predecessor-version":[{"id":2001,"href":"https:\/\/www.in-house.de\/en\/wp-json\/wp\/v2\/pages\/1582\/revisions\/2001"}],"up":[{"embeddable":true,"href":"https:\/\/www.in-house.de\/en\/wp-json\/wp\/v2\/pages\/1576"}],"wp:attachment":[{"href":"https:\/\/www.in-house.de\/en\/wp-json\/wp\/v2\/media?parent=1582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}