Interested?
Send us your request (no obligation, non-binding) describing your challenge and we will create a preliminary concept sketch for you within 2 days.
Your own Plan
Are you are considering the in-house Agentur for your company's press work and would like to plan the next steps with us? It's simple - we discuss your requirements and create an individualized PR plan for you that is comprised of the following components:
Continuous Support
- Ongoing monitoring of the German language media for up-coming relevant editorial features
- Active support and development of appropriate topic suggestions for the defined key media
- Editorial subject information delivered to additional relevant media
- Continuous journalist contact management
- Continuous analyst contact management
- Maintaining the company's tailor-made press distribution list
- Serving as the first external point of contact to handle all press inquiries
- Providing an always current press kit
- Continuous dialogue with the client. Regular exchange of information
- Monthly update meeting at client's offices (or conference call)
- Weekly clippings (print and online) via e-mail, monthly clipping book
Press Releases
- Researching and writing or translating and adapting press releases
- Co-ordinating with clients and - if applicable - third-parties, obtaining approval for release
Technical Articles
- Tracking down relevant editorial features
- Contacting the target media after client consultation
- Thematic co-ordination between the client and the publication
- Research to obtain the information needed, including illustrations/graphics
- Conceiving and writing the article
- Co-ordinating content with client
Case Studies
- Tracking down relevant editorial features
- Contacting the target media after client consultation
- Thematic co-ordination between the client and the publication
- Research to obtain the information needed, including illustrations/graphics
- Interview with client or user (in writing, on the phone or in person)
- Conceiving and writing the article
- Co-ordinating content with client and user
- If applicable, creating a second version with a different new focus for editorial use in another media segment
PR at Trade Shows and Conferences
- Conception, preparation and organization
- Defining target media
- Arranging interviews
- Creating a press kit
- Briefing the speaker and co-ordinating press materials
- On-site support
- Follow up
Press Tours or Press Conferences
- Conception, preparation and organization
- Determining interest level of the editors selected
- Creating a press kit
- Briefing the speakers and co-ordinating press materials
- Co-ordinating topic and providing information ahead of time
- Co-ordinating appointments and logistics
- Content preparation and follow up
Industry Campaigns
- Build a target group specific press distribution list
- PR concept including definition of the target group specific messages and the target media
- Defining and compiling target group specific information
- Creating an activity timeline
- Contacting the media regarding co-ordination of activities (offering information, interviews, commentary, background discussions, press visits and media co-ops)
Is there a component you are looking for that is not listed? Let us know and we will gladly prepare an individualized offer for you. Contact us for more information.







