Your own Plan

Continuous Support

• Ongo­ing mon­i­tor­ing of the Ger­man lan­guage media for up-​coming rel­e­vant edi­to­r­i­al features
• Active sup­port and devel­op­ment of appro­pri­ate top­ic sug­ges­tions for the defined key media
• Edi­to­r­i­al sub­ject infor­ma­tion deliv­ered to addi­tion­al rel­e­vant media
• Con­tin­u­ous jour­nal­ist con­tact management
• Con­tin­u­ous ana­lyst con­tact management
• Main­tain­ing the company’s tailor-​made press dis­tri­b­u­tion list
• Serv­ing as the first exter­nal point of con­tact to han­dle all press inquiries
• Pro­vid­ing an always cur­rent press kit
• Con­tin­u­ous dia­logue with the client. Reg­u­lar exchange of information
• Month­ly update meet­ing at client’s offices (or con­fer­ence call)
• Week­ly clip­pings (print and online) via e‑mail, month­ly clip­ping book

Press Releases

• Research­ing and writ­ing or trans­lat­ing and adapt­ing press releases
• Co-​ordinating with clients and — if applic­a­ble — third-​parties, obtain­ing approval for release

Featured Articles

• Track­ing down rel­e­vant edi­to­r­i­al features
• Con­tact­ing the tar­get media after client consultation
• The­mat­ic co-​ordination between the client and the publication
• Research to obtain the infor­ma­tion need­ed, includ­ing illustrations/​graphics
• Con­ceiv­ing and writ­ing the article
• Co-​ordinating con­tent with client

Case Studies

• Track­ing down rel­e­vant edi­to­r­i­al features
• Con­tact­ing the tar­get media after client consultation
• The­mat­ic co-​ordination between the client and the publication
• Research to obtain the infor­ma­tion need­ed, includ­ing illustrations/​graphics, inter­view with client or user (in writ­ing, on the phone or in person)
• Con­ceiv­ing and writ­ing the article
• Co-​ordinating con­tent with client and user
• If applic­a­ble, cre­at­ing a sec­ond ver­sion with a dif­fer­ent new focus for edi­to­r­i­al use in anoth­er media segment

PR at Trade Shows and Conferences

• Con­cep­tion, prepa­ra­tion and organization
• Defin­ing tar­get media
• Arrang­ing interviews
• Cre­at­ing a press kit
• Brief­ing the speak­er and co-​ordinating press materials
• On-​site support
• Fol­low up

Press Tours or Press Conferences

• Con­cep­tion, prepa­ra­tion and organization
• Deter­min­ing inter­est lev­el of the edi­tors selected
• Cre­at­ing a press kit
• Brief­ing the speak­er and co-​ordinating press materials
• Co-​ordinating top­ic and pro­vid­ing infor­ma­tion ahead of time
• Co-​ordinating appoint­ments and logistics
• Con­tent prepa­ra­tion and fol­low up

Industry Campaigns

• Build a tar­get group spe­cif­ic press dis­tri­b­u­tion list
• PR con­cept includ­ing def­i­n­i­tion of the tar­get group spe­cif­ic mes­sages and the tar­get media
• Defin­ing and com­pil­ing tar­get group spe­cif­ic information
• Cre­at­ing an activ­i­ty timeline
• Con­tact­ing the media regard­ing co-​ordination of activ­i­ties (offer­ing infor­ma­tion, inter­views, com­men­tary, back­ground dis­cus­sions, press vis­its and media co-ops)

Is there a com­po­nent you are look­ing for that is not list­ed? Let us know and we will glad­ly pre­pare an indi­vid­u­al­ized offer for you. Con­tact us for more information.