FAQFrequently asked Questions
The FAQs and our answers are provided here for those visitors who are in a hurry, yet still want an overview of in-house Agentur. It will only take a few minutes.
What is the in-house Agentur?
We are a press agency that specializes in software companies.
What do you mean by “in-house”?
How does in-house Agentur distinguish itself?
Our many years of experience in the software industry are unique for an agency. They enable us to speak our client’s language — at all levels — from development to sales/distribution.
Who owns in-house Agentur?
Michael Ihringer is the founder and owner of in-house Agentur. Prior to going into business for himself, he was the marketing director of an international software technology company for 11 years and before that he was the managing director of a medium-sized software house.
Who are in-house Agentur’s Clients?
Our client base consists of medium-sized suppliers of application software, international software technology companies and consulting firms. Client companies range in size from 10 to over 500 employees. The form of cooperation also varies from one-off projects to long-term contracts on a retainer basis.
How does in-house Agentur help its Clients?
We offer our clients comprehensive service for all press activities. At the start of every business relationship, we usually hold a strategy workshop, followed by the creation of a joint PR plan. PR plan activities include maintaining press contacts, publishing press releases at regular intervals, writing technical articles, contribution of guest articles and case studies, organization of editorial office visits and press conferences as well as press relations at trade shows.
Who are in-house Agentur’s Journalist Contacts?
We have long-standing excellent contact to IT editors in German-speaking countries — from developer magazines to management publications. According to the needs of the client, we also work with country-wide daily newspapers, business/economics publications and the industry press — for example for healthcare, logistics, automobile and the financial sector.
What can You do for me?
At the initial contact, present us with your own particular PR challenge. Within a few days, we will present you with our PR plan suggestion. Just take our word for it and take the next step. Just take our word for it and agree on the next step.