The Agency

Who you are deal­ing with

Company Profile

PR pro­fes­sion­als involved with press work for soft­ware and con­sult­ing com­pa­nies are faced with par­tic­u­lar chal­lenges. First and fore­most, they have to under­stand what the client com­pa­ny actu­al­ly does. It is almost impos­si­ble to over­come this obsta­cle with­out tech­ni­cal knowl­edge and expe­ri­ence in soft­ware development.

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Why “in-​house”?

There are many agen­cies offer­ing press work — rang­ing from press agen­cies to “full ser­vice agen­cies” aspir­ing to be spe­cial­ists in every­thing. How is in-​house Agen­tur dif­fer­ent? We only do press work for soft­ware com­pa­nies, but this we do right!

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Who we are

The in-​house Agen­tur gets along with a small team of most­ly free­lancers. We can also help you with the inter­dis­ci­pli­nary require­ments of a com­pre­hen­sive mar­ket­ing con­cept, for exam­ple, launch­ing a new prod­uct. To imple­ment this type of project, we col­lab­o­rate with our net­work of exter­nal partners.

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years of IT experience

years as a PR agency

press texts written


publications achieved

Your contact: Michael Ihringer

Your contact: Michael Ihringer

Own­er and founder

Michael Ihringer is the founder and own­er of in-​house Agen­tur. Pri­or to found­ing the agency, Michael, in his posi­tion as mar­ket­ing direc­tor, was respon­si­ble for PR and the mar­ket pres­ence of Inter­Sys­tems (a world­wide provider of appli­ca­tion tech­nolo­gies head­quar­tered in the US) in Ger­many, Aus­tria, Switzer­land and East­ern Europe. Up to 1994, as the man­ag­ing direc­tor of a medium-​sized soft­ware house, Michael gained broad, direct expe­ri­ence in the devel­op­ment and marketing/​sales of ver­ti­cal appli­ca­tions. After almost 40 years in IT, he is regard­ed by jour­nal­ists and indus­try rep­re­sen­ta­tives alike as a high­ly sought-​after indus­try expert whose advice is always appreciated.

Your PR Challenge!

Send us your request (no oblig­a­tion, non-​binding) describ­ing your chal­lenge and we will cre­ate a pre­lim­i­nary con­cept sketch for you with­in 2 days.

In a Hurry?

You have lit­tle time right now? Our FAQ (fre­quent­ly asked ques­tions) sec­tion has answers to the most impor­tant questions.