The Agency

Who you are dealing with

Company Profile

PR professionals involved with press work for software and consulting companies are faced with particular challenges. First and foremost, they have to understand what the client company actually does. It is almost impossible to overcome this obstacle without technical knowledge and experience in software development.

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Why "in-house"?

There are many agencies offering press work – ranging from press agencies to “full service agencies” aspiring to be specialists in everything. How is in-house Agentur different? We only do press work for software companies, but this we do right!

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Who we are

The in-house Agentur gets along with a small team of mostly freelancers. We can also help you with the interdisciplinary requirements of a comprehensive marketing concept, for example, launching a new product. To implement this type of project, we collaborate with our network of external partners.

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years of IT experience

years as a PR agency

press texts written


publications achieved

Your contact: Michael Ihringer

Your contact: Michael Ihringer

Owner and founder

Michael Ihringer is the founder and owner of in-house Agentur. Prior to founding the agency, Michael, in his position as marketing director, was responsible for PR and the market presence of InterSystems (a worldwide provider of application technologies headquartered in the US) in Germany, Austria, Switzerland and Eastern Europe. Up to 1994, as the managing director of a medium-sized software house, Michael gained broad, direct experience in the development and marketing/sales of vertical applications. After well over 30 years in IT, he is regarded by journalists and industry representatives alike as a highly sought-after industry expert whose advice is always appreciated.

Your PR Challenge!

Send us your request (no obligation, non-binding) describing your challenge and we will create a preliminary concept sketch for you within 2 days.

In a Hurry?

You have little time right now? Our FAQ (frequently asked questions) section has answers to the most important questions.