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Company Profile

in-​house Agentur
PR pro­fes­sion­als involved with press work for soft­ware and con­sult­ing com­pa­nies are faced with par­tic­u­lar chal­lenges. First and fore­most, they have to under­stand what the client com­pa­ny actu­al­ly does. It is almost impos­si­ble to over­come this obsta­cle with­out tech­ni­cal knowl­edge and expe­ri­ence in soft­ware development.

Many com­pa­nies know the spe­cial tech­ni­cal prop­er­ties of their prod­ucts, but have not yet for­mu­lat­ed them. Quite often, the USPs (unique sell­ing propo­si­tion) and the client ben­e­fits to com­mu­ni­cate have not even been defined. At this junc­ture, lots of infor­ma­tion must first be collected.

What counts is the Focus

In the next phase, what is need­ed is the abil­i­ty and the courage to keep con­dens­ing a long and com­pli­cat­ed state­ment until the essence is clear and the read­er is able to under­stand the mes­sage quick­ly. A quote from Mark Twain is appro­pri­ate: “I did­n’t have time to write a short let­ter, so I wrote a long one instead.”

Once the core mes­sage has been for­mu­lat­ed, to get it to the press, it is nec­es­sary to know what media is appro­pri­ate and to main­tain rela­tion­ships with the cor­re­spond­ing jour­nal­ists. The only path to print is through a jour­nal­ist — by offer­ing the jour­nal­ist high qual­i­ty, rel­e­vant mate­r­i­al in a time­ly fash­ion. They have to be able to depend on it!

in-​house Agentur is Your Partner

The require­ments are very exact­ing. So let us talk about how in-​house Agen­tur will mas­ter your par­tic­u­lar PR chal­lenges — an agency that already had more than 10 years of suc­cess­ful soft­ware indus­try press work expe­ri­ence upon its foun­da­tion in Jan­u­ary 2006.

Your PR Challenge!

Send us your request (no oblig­a­tion, non-​binding) describ­ing your chal­lenge and we will cre­ate a pre­lim­i­nary con­cept sketch for you with­in 2 days.
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