Why “in-house”?in-house Agentur
Firstly, because we see ourselves as an “in-house” agency. Clients normally expend lots of effort in managing their agency relationships. For the client-agency interface to work properly, the respective employee has to gather information from various departments within the company and then translate this information into language that the agency can understand (referred to as “briefing”). And vice versa, everything coming from the agency must be fed back into the company’s internal processes.
Getting the information at the source
Unlike others, in-house Agentur speaks the company’s “language” fluently and can gather the required information at the source. At the client’s request, we will be a direct participant at marketing/sales meetings and product workshops. Doing so will not only get us first-hand information, it also ensures that the press work requirements are considered from the very beginning. No wonder that the results are better!
We understand your business and can speak to your sales people, your technicians, developers, corporate HQ colleagues or with your clients. For in-house Agentur, no conversation is too technical and no sales data too “wooly”.
Your own press department at a fraction of the cost
in-house Agentur clients get a quasi press department of their own at a fraction of the cost. Co-operation with other parts of the company functions smoothly — especially since the agency’s employees learned their craft in both local medium-sized and large international corporations. They understand both the special requirements of an owner-operated company as well as how to relieve a client of the coordination processes with their international group HQ.
Have you been waiting for just such an agency? Not surprising — there has to be a reason why so many software companies are not yet conducting press work.