+49 (6151) 30830-0 info@in-house.de

Why “in-​house”?

in-​house Agentur
There are many agen­cies offer­ing press work — rang­ing from press agen­cies to “full ser­vice agen­cies” aspir­ing to be spe­cial­ists in every­thing. How is in-​house Agen­tur different?

First­ly, because we see our­selves as an “in-​house” agency. Clients nor­mal­ly expend lots of effort in man­ag­ing their agency rela­tion­ships. For the client-​agency inter­face to work prop­er­ly, the respec­tive employ­ee has to gath­er infor­ma­tion from var­i­ous depart­ments with­in the com­pa­ny and then trans­late this infor­ma­tion into lan­guage that the agency can under­stand (referred to as “brief­ing”). And vice ver­sa, every­thing com­ing from the agency must be fed back into the company’s inter­nal processes.

Getting the information at the source

Unlike oth­ers, in-​house Agen­tur speaks the company’s “lan­guage” flu­ent­ly and can gath­er the required infor­ma­tion at the source. At the client’s request, we will be a direct par­tic­i­pant at marketing/​sales meet­ings and prod­uct work­shops. Doing so will not only get us first-​hand infor­ma­tion, it also ensures that the press work require­ments are con­sid­ered from the very begin­ning. No won­der that the results are better!

We under­stand your busi­ness and can speak to your sales peo­ple, your tech­ni­cians, devel­op­ers, cor­po­rate HQ col­leagues or with your clients. For in-​house Agen­tur, no con­ver­sa­tion is too tech­ni­cal and no sales data too “wooly”.

Your own press department at a fraction of the cost

in-​house Agen­tur clients get a qua­si press depart­ment of their own at a frac­tion of the cost. Co-​operation with oth­er parts of the com­pa­ny func­tions smooth­ly — espe­cial­ly since the agency’s employ­ees learned their craft in both local medium-​sized and large inter­na­tion­al cor­po­ra­tions. They under­stand both the spe­cial require­ments of an owner-​operated com­pa­ny as well as how to relieve a client of the coor­di­na­tion process­es with their inter­na­tion­al group HQ.

Have you been wait­ing for just such an agency? Not sur­pris­ing — there has to be a rea­son why so many soft­ware com­pa­nies are not yet con­duct­ing press work.

Your PR Challenge!

Send us your request (no oblig­a­tion, non-​binding) describ­ing your chal­lenge and we will cre­ate a pre­lim­i­nary con­cept sketch for you with­in 2 days.
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